As mortgage brokers claim a 70% market share increase, organizational efficiency becomes paramount. Brokers must prioritize structured operations and the integration of technology to scale operations and enhance the client experience. Viewing staff merely as a cost is regressive; the focus should shift to perceiving every dollar invested as yielding a return on investment (ROI). The metrics for measuring ROI may vary. Business owners, including myself, have found ROI in improved turnaround times leading to superior customer experiences, increased profit margins, and the opportunity to work on, not just in, the business. Regardless of the measurement, the goal remains the same: aiding business owners in their success. Reflecting on the challenges of 2023, many brokers faced increased activity and some encountered clawbacks. Notably, successful brokers navigated these challenges smoothly by implementing robust systems. Conversations with industry leaders revealed a trend: those unaffected by clawbacks had established processes early on, dedicating specific staff to pricing, client relations, and processing. An analogy emerged—much like a well-orchestrated coffee shop, where each role contributes to a seamless transaction. For mortgage brokers, establishing and aligning processes with organizational culture is crucial for ensuring a smooth transaction process for customers.